Digital Dose: LinkedIn Security Updates & Instagram Posting Strategies for 2025

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team. 

In this edition of Digital Dose, we’re diving into how LinkedIn is enhancing security by expanding company and workplace verification for recruiter and leadership roles and how often you should be posting on Instagram in 2025.

First off, with Breaking News this week: The U.S. FDA and HHS are stepping up enforcement of pharma ads and the Spectrum Science team is here to help adapt with confidence. Check out our latest blog post, here.

LinkedIn Expands Company Page and Recruiter Verification 

LinkedIn is expanding its company and recruiter verification tools to help combat impersonation and scams on the platform. Premium company pages can now access verification and users with recruiter-related roles must verify their workplace to establish trust and protect job seekers. Read More. 

Why it matters: As LinkedIn rolls out expanded verification tools, the platform is signaling a stronger commitment to user authenticity, which is a critical step in addressing impersonation of recruiters and executives, a problem that has grown substantially in the last couple of years. These updates are especially relevant in highly regulated industries like pharmaceuticals, where trust and professional credibility aren’t just nice to have, they’re essential.  

As verification becomes more widely adopted, companies should consider how a verified presence may influence recruiting effectiveness, stakeholder perception, and overall brand trust on LinkedIn. These are all areas we continue to monitor and support on our client’s behalf.  

How Often You Should Be Posting on Instagram in 2025? 

Buffer analyzed over 2 million Instagram posts and found a strong link between post frequency and account growth. Accounts who post more often see significantly higher reach and follower gains, with 3 – 5 posts per week being the sweet spot. Read More. 

Why it matters: This research from Buffer highlights the importance of a consistent Instagram publishing schedule, a key component to a healthy social media strategy. As the platform increasingly rewards frequency and regular engagement, consistent content delivery becomes a key lever for improving visibility and post impact. For our clients, this presents a saleable opportunity to build brand awareness and engagement in a compliant way. Insights like these help us continuously refine social strategies to ensure our work delivers meaningful, measurable impact. 

Interested in more? Don’t miss these additional digital headlines: 

• Introducing Thought Leader Event Ads to Build Trust and Influence [LinkedIn] 

• Reddit Updates Activity Indicators on Subreddit Communities [Social Media Today] 

• Unlock the Power of LinkedIn’s Video Ads to Build Your Brand [LinkedIn] 

 Have questions or comments on the content of this blog? Contact us.