Digital Dose: US TikTok Deal and Meta Testing Limits on Organic Link Posts

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team. 

In this edition of Digital Dose, we’re diving into the US TikTok Deal and Meta Testing Limits on Organic Link Posts. 

US TikTok Deal Remains in Limbo as Deadline Nears Once Again 

TikTok’s U.S. sale deadline has been extended yet again, leaving the app’s future stateside uncertain. A second executive order now gives TikTok until January 23, 2026, to work out a deal with a U.S. partner. Read More. 

Why it matters: TikTok’s uncertain U.S. future highlights the risks of relying heavily on a single social platform. For highly regulated industries like pharma, platform availability can impact both visibility and the timing of campaigns. Staying aware of these developments allows brands to diversify strategies across channels, adapt quickly if content distribution is disrupted, and ultimately ensure all campaigns are effective, compliant and resilient in a changing social landscape.  

Meta Considering Charging Business Pages to Post Links 

Meta is testing limits on organic link posts, as part of a small-scale experiment tied to Meta Verified, restricting some Business Pages to just two link posts per month unless they subscribe. The test signals a potential shift toward paid access for outbound traffic on Facebook. Read More. 

Why it matters:  This test reflects a broader trend among social platforms to keep audiences engaged within their apps rather than clicking external links. By limiting link posts to Meta Verified subscribers, Meta is experimenting with ways to encourage more in-platform interaction while offering incentives for businesses to adopt verification. Keeping an eye on these experiments helps brands anticipate shifts in platform priorities and thoughtfully adjust strategies over time. 

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Interested in more? Don’t miss these additional digital headlines: 

• You Can Now Reshare Public Stories on Instagram [Social Media Today] 

• Reddit is Testing Verification Badges [Tech Crunch] 

• Instagram Launches Reels For TV [Media Post] 

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