Digital Dose: YouTube, LinkedIn, and AI Visibility

Welcome to your dose of trending news from the digital universe, courtesy of the Spectrum Science Innovation Team. 

In this edition of Digital Dose, we’re diving into how Google’s AI Overviews increasingly lean on YouTube for health info and LinkedIn’s new playbook for boosting visibility in AI search. 

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Google AI Overviews Cite YouTube More Than Any Medical Site for Health Queries, Study Suggests 

Google’s AI Overviews are reshaping how people search for health information—but a new investigation reveals that the tool may be prioritizing popularity over medical accuracy. According to The Guardian, the feature frequently cites YouTube videos more often than reputable medical sites, raising fresh concerns from experts who warn that its confident, authoritative tone can mask serious errors that could put users at risk. Read More. 

Why it matters: YouTube is often undervalued in social media strategies, with many organizations treating it primarily as a video repository rather than a strategic content channel. As large language models increasingly draw from YouTube to inform their responses, it’s worth reevaluating how your brand shows up there. Strengthening your presence—with purposeful content, optimized metadata, and consistent publishing—can help position your organization ahead of the curve as AI‑driven discovery continues to reshape how audiences find and trust information. 

LinkedIn Shares Tips for Maximizing Presence in AI Search 

LinkedIn recently outlined how to boost visibility in AI-driven search by structuring content clearly, signaling credibility, and maintaining consistent expert-led publishing. The platform emphasizes tracking AI referrals and citations—not just traditional clicks—to capture a complete picture of discoverability. Read More. 

Why it matters: AI-driven search is quickly becoming a primary gateway for discovery, which means it’s time to put strategic thought into how your brand is showing up. Structured, credible, expert‑driven content increases the likelihood that insights will be surfaced by AI tools, boosting visibility beyond traditional SEO. This shift directly impacts brand trust, thought‑leadership reach, and how effectively messages find the right audiences. Here at Spectrum, we’re tracking these requirements and others so we can work with our clients to optimize our approach to content. 

Interested in more? Don’t miss these additional digital headlines: 

• What’s Coming to YouTube in 2026 [YouTube] 

• TikTok Is Now Collecting Even More Data About Its Users. Here Are the 3 Biggest Changes [WIRED] 

• YouTube is No Longer Optional for SEO [Search Engine Land] 

• TikTok recovers from dip in usage that benefited rival apps following US ownership change [TechCrunch] 

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