Navigate the AI-Driven Search Landscape with Spectrum Science

As AI chatbots and large language models (LLMs) like ChatGPT transform the way people search for information, Spectrum Science is helping clients stay ahead of the curve. Since 2022, we’ve been focused on LLMs and evolving our services to match client needs. Our Generative Engine Optimization (GEO) offerings are built to ensure your brand and campaigns remain visible, even as the rules of search continue to change. 

Why This Matters to You 

Search behavior is changing faster than ever. For years, success meant ranking high on Google search results. But today, people are increasingly turning to AI tools for answers — tools that don’t just index information but generate it. This shift is fueling a rise in zero-click search behaviors, where answers are delivered directly within AI platforms, bypassing the need to visit a website altogether. 

Consider these stats: 

• ChatGPT (including the standalone web and app versions as well as Microsoft Copilot) has over 500 million monthly users globally, accounting for 74% of the LLM market. 

• The number of Americans using ChatGPT doubled in less than a year. 

• Younger audiences are driving this behavior, with 46% of adults under 30 reporting use. 

For healthcare and life science brands, this represents both a risk and an opportunity. If your information isn’t visible to these AI engines, your influence could diminish. If it is, you can reach your audiences faster and more effectively than ever before. (Check out this recent piece on what GEO means for clinical trial recruitment!) 

How Spectrum Science Helps You Stay Visible 

At Spectrum, we’re already helping clients adapt to this new environment. We’re optimizing for LLMs to ensure your brand stays present, credible and influential across evolving AI platforms. 

Here’s how we do it: 

• Sustained Earned Media Placements: Trusted media coverage remains powerful. LLMs prioritize credible sources, so securing authoritative placements strengthens your visibility in AI-generated outputs. 

• Query Optimization: Just as with traditional SEO, relevance matters. We ensure your owned content reflects the topics and context LLMs need to recognize your authority in specific health and science conversations. 

• Content Architecture: We create content to make it easier for LLMs to understand it—strategies like question-answer based formatting, in-depth topic coverage, and self-contained snippets provide coverage and authority for LLMs to pull from. 

• Behavior-Based Measurement: Reduced website traffic doesn’t mean reduced impact. We help you rethink KPIs to measure things like influence, visibility and brand engagement in this AI-driven world by treating LLMs as a new kind of traffic driver, not a threat. 

The search landscape is changing, but with change comes opportunity. Spectrum’s expertise ensures your communications strategies evolve alongside these technologies — helping you protect your visibility, amplify your influence and stay ahead of the competition. 

Let’s talk about how we can future-proof your brand together. Or better yet, come see us this September at Fierce Pharma Week during our presentation titled, LLMO for Life Sciences: Optimizing Content for the AI-Generated Future. 

Craving even more AI content? Check out these related blogs.