Your Essential Guide to Global Pharma Marketing Codes

The healthcare communications industry is one that requires inept agility and constant awareness of change and evolution. This is true locally but is especially true for those working on a global scale. Navigating the various regulations, laws, oversight and perspectives across country lines can be close to impossible, but thanks to Global Healthcare Marketing and Communications (GHMC) this information can be at your fingertips. GHMC releases their global guide built on expertise from their agencies across the world. You can find the info you need for working with various regions in biotech, pharma and more.

What does the global guide cover?

The Global Guide to Pharma Marketing Codes, Volume 5, was developed to help pharma marketers keep a finger on the pulse of evolving regulatory frameworks and code updates. This guide provides a comprehensive overview of the essential marketing codes that govern the industry in key countries worldwide. It is broken into regions – Americas, Europe and Africa, and Asia-Pacific but includes specific info on the countries in each region.

What are the biopharmaceutical industry problems relevant across international boundaries?

This global guide dives into the rapid rise of therapeutic advances — from anti-obesity drugs to gene therapies and cancer immunotherapies — all unfolding in the wake of a once-in-a-lifetime global pandemic. Together, these developments have placed the healthcare industry under more scrutiny than ever before.

But it’s not just the science in the spotlight. The global regulatory environment is evolving quickly especially around how healthcare companies engage on social media. As patients, providers, and policymakers increasingly turn to digital platforms, countries around the world are rethinking what responsible, transparent communication looks like.

So how are different regions responding to this heightened attention and shifting digital landscape? The global guide has the answer.

Who contributes to the global guide?

GHMC is comprised of in multiple regions across the world. These independent health-driven agencies are hand-selected by GHMC to give health expertise at a global, regional and local level.

How do I get access to the global guide?

You can download the global guide here by filling out the form. Get access today to stay up-to-date on the latest international policy and regulations.