Your Favorite Reads from the First Half of 2025

2025 has been a year defined by rapid shifts and reinvention across the healthcare communications landscape. From policy shake-ups to the accelerating adoption of AI tools, staying nimble and adaptable has become essential for success. As we reach the midpoint of the year, we’re taking a moment to revisit five standout blogs that our readers felt best captured key themes, sparked conversation and helped guide our thinking. These insights continue to shape how we move forward, and we’re energized to carry them into the months ahead.

1. Keeping the Patient Voice Central in Rare Disease Drug Development

In response to RFK Jr.’s proposed changes to FDA advisory committee meetings, Maia Arnold, SVP of Scientific Strategy, penned a powerful piece on the impact these shifts could have on the rare disease community. As regulatory changes risk sidelining lived experience, authentic and patient-centered storytelling becomes more important than ever. Discover ways to ensure patient voices stay front and center in your rare disease communications by reading the full blog.

2. ⁠Digital Dose: Instagram’s 2025 Algorithm Shift Update and Meta’s Move to Community Notes

Our Innovation Team is always sharing out the latest updates to the digital marketing space with their series the Digital Dose [LINK to tag]. This year has been another wacky one for the social space as we see shifts in the social media ecosystem in response to concerns around misinformation and content credibility. This piece specifically touches on the shifts of Meta to Community Notes underscoring the desire from audiences for trust and clarity in digital spaces. Read more about these changes  in the January edition of Digital Dose.

3. ⁠Healthcare at a Crossroads: How Health and Science Companies Must Adapt to New Leadership and Uncertainty

The appointment of Robert F. Kennedy Jr. as Secretary of Health and Human Services introduced a wave of uncertainty for our industry. Lisa Rodriguez, President of Spectrum Seismic Collaborative, shared her take on the appointment from a crisis communications perspective that emphasizes the need for strong, coherent and proactive communication plans. Explore key takeaways you can apply to strengthen your own plans in a rapidly evolving landscape in her blog.

4. ⁠Ready to experience another frequency

We were thrilled to kick off 2025 with a brand-new look and feel that reflects the evolution of Spectrum Science into a fully integrated strategic platform. In this blog, Tim Goddard, Chief Growth Officer, walks through the history of Spectrum and where we’re headed next. Discover how our refreshed brand identity signals a renewed commitment to purpose, partnership and progress.

5. ⁠Why Agility Matters for Innovators in Uncertain Times

In a year defined by constant change, having the right tools and mindset are essential. Amy Hutnik, President of Spectrum Science, explores how agility and strategic clarity can help organizations not only navigate uncertainty, but thrive in it. At Spectrum, we believe innovation flourishes pressure, and our teams are built to transform uncertainty into opportunity. Explore more about how Spectrum can help you move forward with focus.

As this year continues to unfold, so will the conversations. We’re committed to staying ahead of the curve and helping our partners do the same. Stay tuned as our team brings you more relevant and impactful content.